Regardless of your industry, if you don't have a business development plan that includes social media marketing, you're late to the dance. Not so late that everyone has gone home, -actually the exact opposite - 'cause this is where your prospects are. And a marketing plan that does not include being where your customers are is pointless.
In every company, the preparation of a marketing plan is vital for monitoring and tracking of the company's marketing strategies for a certain product or service. The marketing plan is used as a tool by management or the owner to check whether the strategies that have been put into record are being implemented.